Mineral makeup is all the rage among women searching for a weightless, easy-to-apply makeup. Besides a sheer application, the benefits include sunscreen protection and skin enhancement.
Bare Escentuals
Bare Escentuals SPF 15 Foundation is made from 100% bareMinerals. It is free of preservatives, oil, fragrance, talc and other skin irritants. Bare Escentuals is weightless and provides adjustable coverage. The product feels like a cream and buffs on like silk, giving skin a natural luminosity that stays true all day.
All ages and skin types can benefit from bareMinerals—especially those concerned with skin sensitivities, allergies, scars, blemishes, rosacea, wrinkles and pigmentation. The foundation provides impeccable coverage for every skin type and skin tone.
“People flood into the stores looking for this product. They love what it does for their skin,” says Michele Wheeler, owner of Beau Monde Spa & Boutique.
Last July, Beau Monde brought in the Bare Escentuals makeup artist team and more than 150 clients waited for their turn to meet them. Beau Monde has licensed makeup artists on staff with products available in New Market Square and Comotara Center.
Forever Mineral Cosmetics
Local entrepreneur Lana Brull created a cosmetic skin care line with lavender as the niche ingredient. While Forever Mineral Cosmetics have all the same beneficial properties as Bare Escentuals, Brull added a lavender-based aromatherapy to the crushed and pressed mineral products as well as the Forever Natural skin care collection. Lavender is an anti-inflammatory; it will not support bacteria and is calming to
the skin.
The mineral products and skin care line are free of chemicals, dyes and alcohol. Forever Mineral cosmetics protect skin against UVA and UVB rays through titanium and zinc oxide. Other benefits include that they are non-allergenic and water resistant.
In January 2006, Alternative Medicine Magazine was testing natural cosmetic companies that had belonged to the campaign for safe cosmetics. Brull sent in samples, and Forever Mineral Cosmetics placed eighth out of 175 entries. “They were testing my products and that made the experience very special,” says the Hutchinson resident and owner. “I didn’t expect to be singled out.”
Individuals can find a limited supply of Forever Mineral Cosmetics locally at The Painted Cottage. Forever Mineral Cosmetics also offers a complimentary mini-makeover to local residents by a personal consultant
(www.forevermineralcosmetics.com).
Jane Iredale
The micronized mineral bases of Jane Iredale contain concentrated
pigment. There are no fillers such as talc to stretch pigment or dyes. A minimal amount of the bases give unsurpassed coverage. Formulated with titanium dioxide and zinc oxide, the minerals give instant, broad-spectrum, chemical-free sun protection. It can be applied with a brush or a sponge for coverage that would normally take three products to achieve. The result is sheer and luminescent with a weightless feel.
“We have so many customers that are dedicated to the products because they’ve seen the results. Most people that try it continue to use it,” says Jessica Lynch, owner of Progressions Salon & Day Spa. The salon carries the full line of products and offers consultations specified to the customer’s needs. Women now have many options in mineral makeup. It works well with all skin tones and can be applied very quickly. The natural feel of mineral makeup offers radiant coverage to fit any lifestyle.
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